Chief Digital Officer, Denstu Brand Agencies APAC
Adam Good
Chief Digital Officer, Denstu Brand Agencies APAC
Adam is the Chief Digital Officer of Dentsu Brand agencies part of Dentsu Aegis Network where he leads digitalization in the Asia-Pacific region with a focus on the digital economy and digital transformation client strategies. Adam is a pioneering executive in digital marketing working at the intersection between media, content creation, technology, business strategy and advertising for the past twenty-eight years, living and working in the United States, China, Australia, New Zealand and now Singapore. Before Dentsu, Adam was a member of the Telstra Corporation Senior Leadership Executive team responsible for shaping and setting the overall strategic direction and execution of the company’s digital media solutions, content services and advertising sales for Australia’s largest telecommunication and media company. During this time Adam was the lead Digital executive and strategy on Australia’s two largest sporting digital properties and mobile apps, Australian Football League www.afl.com.au and National Rugby League www.nrl.com Before to Telstra, Adam spent thirteen years at Omnicom Group in Senior Digital Executive roles including founder and President Asia Pacific for Tribal DDB Worldwide and Executive Director roles with the BBDO Proximity Networks. While based in San Francisco in 2010, Adam pitched and won the Visa London 2012 Social Media and Digital assignment and developed the ‘Cheer As One - Go World’, global campaign with his agency network Proximity Worldwide, working alongside TBWA Chiat Day, OMD and Facebook.