Head of Strategy and Planning - APAC, PHD
Chris Stephenson
Head of Strategy and Planning - APAC, PHD
Chris is currently the Head of Strategy and Planning for PHD across APAC where he leads thought-leadership, creativity and innovative thinking in 18 offices across 15 countries. Chris is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; Chris believes that considered, creative, digital-integrated, innovative communications create value for consumers, brands and businesses; that reach is not an objective; and that hope is not a strategy. In delivering strategic media planning and thought-leadership for a range of clients across both Europe and APAC, he has worked on global and regional projects for brands including Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, Ebay and The Guardian newspaper. An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of AI on marketing. A regular and respected commentator on the communications industry, he has presented on stages at Cannes, Spikes Asia and Australia’s Mumbrella360. He likes what he does.