International Research Director, The New York Times
Daniel Wong Chi Man
International Research Director, The New York Times
There’s data everywhere these days. It’s what you do with it that makes a difference.” That’s Daniel Wong Chi Man’s take on the interaction between data and real-world business.   Daniel’s role gives him incomparable perspective on the New York Times global audience – 4m in print and 180m digital. He believes there are four drivers to success in market intelligence and audience insight: Energy Rapid growth in sales and subscribers and a long-term focus on innovation are propelling The New York Times into the upper tier of truly global brands. Daniel’s insights are speeding that international expansion. Creativity Daniel’s approach to research and analysis is all about digging deeper. He looks for a different angle, sifting the important from distractions. Strategy Daniel combines a strategic focus, honed at The Economist and The Wall Street Journal, with the investigative approach for which The New York Times is famous. Partnerships Daniel’s work with New York Times partners has led him into sectors as diverse as business intelligence, luxury goods and manufacturing. In each case he says the key is treating the client as a partner not a customer.   Daniel combines these four drivers into a powerful business proposition. He gives his colleagues and clients new ways of looking at their audiences. A deep understanding on which to build their own strategy and plans. Practical new ideas to put into action. And more effective ways to communicate with their audiences.