Founder, Castle by the River
Eduardo Mapa, Jr.
Founder, Castle by the River
Digital Entrepreneur / Transformation Agent and Evangelist / Culture Maker / Data Whisperer / Chief Storyteller Ed is the founder of Castle ByThe River, a digital transformation consultancy. He has over 25 years of experience in the fields of advertising, public relations, strategic planning and digital marketing. Prior to moving in the consultancy arena, Ed's career spanned across key markets in Asia - Singapore, China, India and Manila. He worked with global advertising and marketing networks- Omnicom Group and Havas - leading these agencies to numerous award winning innovative advertising and digital campaigns. Forever exploring uncharted territories, Ed is fascinated in discovering new consumer connections. His passion is in building winning teams and driving a maker culture for companies.