Josie has worked as a digital specialist in Europe and Asia for over 15 years. Her client-side experience at Lufthansa and later P&G focused on maximizing digital marketing to grow revenue and consumer engagement. Josie started working at JWT in 2011 and leads the digital function across the JWT APAC region to partner with clients on digital strategy and implementation.
She is passionate about the opportunities to embrace technology to connect brands with consumers. She thinks Asia is the best place to be right now, where eCommerce is changing shopping in China, where mobile connectivity is fueling social interactions and where consumers are more positive about the impact of the internet than anywhere else in the world.