Chief Data Privacy Officer, PLDT Group
Leah Besa Jimenez
Chief Data Privacy Officer, PLDT Group
Leah Besa-Jimenez is currently the Chief Data Privacy Officer of the PLDT Group. Prior to this appointment, Leah worked with Smart Communications, Inc. as Consultant for Customer Value Management (Customer Lifecycle Management and Loyalty) and Digital Engagement as she exited her previous company, SMG Manila, as its Chief Executive Officer. Leah has over 20 years of experience in Digital, Data, CRM/CVM, Marketing, Media, Product and Social. She has consulted for global brands for industries covering FMCG, Technology, Telecommunications and Healthcare.   She was with Globe Telecom as Head of CRM for over 3 years, with Proximity Philippines as General Manager for almost 5 years and with Netbooster Asia (now called Movent, a GroupM company) as Managing Director for almost 2 years. She joined Smart Communications in 2012 as First Vice President /Group Head of Digital Media and later, transferred to head Media Convergence in the same capacity. Breadth of work involves Digital, Data, CRM/CVM (focusing on Data Analytics, Datawarehouse and Loyalty & Retention), Marketing, Media, Product and Social. She speaks at local and regional conferences on the topics of CRM and Digital. Previous Board Member in the following Industry Associations: IMMAP (Internet & Mobile Marketing Association of the Philippines) and I-COM Programme Board.