President and CEO, Straight Shooters Media
Madonna Tarrayo
President and CEO, Straight Shooters Media
MARIA MADONNA G. TARRAYO, is the CEO and President of one of the top multi-media production houses in the country, Unitel Productions and StraightShooters Media, Inc. She graduated cum laude from the University of the Philippines Diliman with a major in Broadcast Communications and minor in Advertising. Before joining the advertising industry, she was a Producer/Writer in a TV network. She handled educational, news, public affairs and sports shows. In March 1994, Unitel tapped her to become one if it’s Production Managers and since then has risen the ranks from bring a Production Manager, to an Executive Producer to Client Services Head to General Manager to COO and now, President and CEO. She has handled several accounts and led teams in both local and regional productions. At present, she is also the head of CPHG (Commercial Production Houses Group) and Chairman of ASAP (Advertising Suppliers Association of the Philippines. Madonna’s experience spans multi-media platforms. She has produced countless award-winning television commercials and online content, here and abroad. She has also been part of television showssuch as Coke Studios for Coca-Cola and McCann, Ride N Seek for the A&E Network, Amazing Food Challenge for the Scripps Network Singapore, Project Runway Philippines, Hi-5 Philippines, Jasmine for TV5 and award-winning movies such as “100”, “Ang Babae Sa Septic Tank (The Woman In The Septic Tank)”, the musical, “I Do Bidoo Bidoo”, “Whistleblower”, “Abomination”.   She is also the Festival Director of CineFilipino Film Festival. Apart from heading the 2 companies, Madonna is busy leading her teams in continuously building their transmedia content business and finding new way to discover or reinvent the company’s businesses.On top of this, she also teaches Production Management under the Digital Filmmaking course, in the School of Design and Arts, DLSU- College of St. Benilde. She describes teaching as a “late calling” and loves the idea of learning from her students as well. The art and science fo teaching is therapeutic.   But as a person, Madonna loves family, friends, coffee, wine, food, fashion, music, books and social media