Chief Connector and Mission Controller, The Just League
Peachy Pacquing
Chief Connector and Mission Controller, The Just League
  25 years in the marketing communications industry saw Peachy assume a multitude of roles, beginning her career as a copywriter to become a multi-disciplinary, multi-awarded local, regional and global creative director. Proving whole brain thinking exists, she assumed the role of an integrated cross-discipline strategist. She then acquired business management skills while leading the largest agency discipline as Managing Director for Advertising, eventually retiring as Ogilvy & Mather Philippines' Chief Executive Officer. She went on a sabbatical and decided to follow not her heart, but her heartbreak, and shifted her focus from increasing brands' market share and company margins to investing time and talent in the Philippines' human capital. Peachy stood as Executive Director of the twenty five year old Virlaine Foundation tasked to deliver on the transformation objectives that pave the way for the child care agency's sustainable next twenty five years. She also was a Senior Industry Fellow for the Multimedia Program of the School of Design and Arts at the De La Salle University College of St. Benilde. An artist’s wife and mother of three, Peachy obtained her Bachelor of Fine Arts from the University of the Philippines. She is on her 7th year as Senior Lecturer teaching Visual-Verbal Communications at UPCFA. Peachy is currently writing her thesis to complete her a MA in Digital Management at Hyper Island Singapore.