Vice President, Head of Marketing for SEA, VISA
Vivian Pan
Vice President, Head of Marketing for SEA, VISA
Vivian - Weiying Pan is the Head of Marketing in Southeast Asia since July 2016, before that she leads AP Cross Border & Channel Marketing based in Singapore from August 2014. She has been with Visa for more than seven years, prior to coming to Singapore she was Head of Marketing for Visa Greater China based in Shanghai. Vivian started her career as a management trainee at Unilever China with Oral Care Business Category. She was seconded to Unilever Thai Holdings Ltd. (in Bangkok) for 12 months in 1998-1999, to be exposed in the regional innovation center, and became Marketing Controller of Unilever China Oral Care Category in China upon her return to China. She stayed with Unilever for 8 years with mass consumer experience spans across retail and trade marketing. After Unilever and prior to Visa, Vivian worked for Citibank China for 8 years started as the Head of Country Marketing Director for the retail banking business, and then moved on as Citigroup China Country Marketing Director to look after franchise business. This allowed her to work on a broader and more strategic level to strengthen the franchise reputation in China as well as the company’s tie with key stakeholders. Vivian holds a bachelor’s degree in International Business Administration from Shanghai University. She also holds an EMBA degree from China Europe International Business School (CEIBS) Shanghai, graduating in Oct. 2011.